Credit Français — Strategic Growth Options
Free caseCoach
Giovanni Braghieri
Credit Français is a medium-sized French bank facing challenges: interest earnings are declining and cost of risk is rising due to slow macroeconomic recovery. The CEO must decide between two strategic options to revitalize profitability: 1. Enter the consumer credit market (a new business line) 2. Increase penetration of asset management products (existing customer base) Both options require significant upfront investment. The CEO has asked you to evaluate the two options and provide a recommendation.